Buying a new car can often feel like navigating a maze, filled with confusing jargon, price negotiations, and the constant worry of overpaying. For AARP members, and indeed anyone over 50, who constitute a significant portion of new car buyers, this process can be particularly daunting. Recognizing this challenge, AARP has partnered with TrueCar.com to introduce the AARP Car Buying Program, designed to simplify and demystify the car purchasing experience. But What Is The Aarp Car Buying Program exactly, and how can it benefit you?
Understanding the AARP Auto Buying Program
The AARP Car Buying Program, powered by TrueCar, is an initiative aimed at providing AARP members and registered users with a more transparent and less stressful way to buy a new car. It addresses a primary pain point in car buying: price negotiation. The program provides access to upfront pricing information, special incentives, and guaranteed savings below the Manufacturer’s Suggested Retail Price (MSRP) in most states. This means you can see what others have paid for the same car and be assured you’re getting a competitive price from certified dealers.
AARP Logo and TrueCar Logo Partnership for Car Buying Program
TrueCar.com, the platform behind the program, boasts a vast network of nearly 7,500 certified dealerships across the United States. This extensive network ensures that users have access to a wide selection of vehicles and dealers committed to a better buying experience. According to TrueCar, their platform has facilitated over a million car transactions, with users saving an average of over $3,000 off MSRP in the past year. The AARP partnership leverages this proven platform to offer enhanced benefits to its members.
Benefits of the AARP Car Buying Program
One of the standout advantages of the AARP Car Buying Program is its commitment to price transparency. By offering upfront pricing information, the program removes the guesswork and anxiety often associated with negotiating car prices. AARP members gain access to data on what others have paid for similar vehicles, empowering them to make informed decisions.
Lynn Mento, Senior Vice President of Membership at AARP, highlights key benefits, stating that users receive “free access to information about what others paid and the advantage of interacting with a rigorously pre-screened network of dealers who are committed to a better auto buying experience.” This pre-screened dealer network is crucial, ensuring that members are dealing with dealerships that are committed to providing a positive and transparent buying process.
While the program is available to both AARP members and non-members, AARP members receive an extra perk: they can save up to $300 more on new car purchases. This additional saving further enhances the value proposition for AARP members, making the program an even more attractive option for those looking to buy a new vehicle.
Reaching Car Buyers Through Multiple Channels
AARP is actively promoting the Car Buying Program through various channels to ensure maximum reach and awareness among its members. These channels include online platforms like aarp.org, email campaigns, electronic and print newsletters, social media, and even AARP The Magazine. This multi-faceted approach ensures that AARP’s large membership base, representing a significant portion of the car buying market, is well-informed about the program and its benefits.
Jim Nguyen, Executive Vice President at TrueCar.com, emphasizes the dealer network’s enthusiasm: “TrueCar Certified Dealers look forward to serving AARP members and providing them with upfront pricing information and guaranteed savings certificates so they never overpay.” This sentiment underscores the commitment from both TrueCar and its dealer network to provide AARP members with a superior car buying experience.
In conclusion, the AARP Car Buying Program is a valuable resource for anyone looking to purchase a new car, especially AARP members. By leveraging the power of TrueCar.com, it offers price transparency, guaranteed savings, and a network of trusted dealers, making the often-stressful process of car buying significantly easier and more advantageous.
