Acura, renowned for its precision-crafted performance vehicles, goes beyond just delivering exceptional automobiles. A cornerstone of the Acura ownership experience is the Acura Total Luxury Care (TLC) program. This comprehensive program is designed to enhance customer satisfaction and build lasting relationships by providing a suite of exclusive benefits and services to every Acura owner. Known as Acura TLC, this program encompasses complimentary roadside assistance, service loaner vehicles, a distinctive new-car delivery experience, special offers, and a host of other value-added services, all tailored to elevate the Acura ownership journey.
The Acura Total Luxury Care Program is structured to surpass typical customer service expectations, establishing a new benchmark for value-added benefits within the luxury automotive sector. It aims to bolster customer satisfaction, strengthen the bond between customers and dealerships, and further enhance Acura’s esteemed reputation in the luxury car market.
Rich Thomas, former executive vice president and general manager of Acura, emphasized the program’s significance: “Total Luxury Care perfectly embodies Acura’s dedication to achieving superior customer satisfaction by offering the amenities, services, and overall experience expected of a true luxury brand. The TLC program is a testament to our valuable customer programs, coupled with the unwavering customer focus of every individual within the Acura organization.”
Enrollment in the Total Luxury Care program is automatic and complimentary for every new Acura vehicle purchaser, spanning the entire model range from the Integra Sports Coupe to the high-performance NSX supercar.
Key Components of Acura Total Luxury Care
The Acura Total Luxury Care program is composed of several core services, each designed to provide peace of mind and convenience to Acura owners:
Acura Roadside Assistance
A standout feature of TLC is the comprehensive Roadside Assistance program, provided at no extra cost to Acura owners. This service offers:
- 24-hour Emergency Towing: Should your Acura experience a breakdown, 24/7 towing service is available to transport your vehicle to the nearest Acura dealership or certified repair facility.
- 24-hour Toll-Free Dealer Locator: Access to a round-the-clock toll-free number ensures you can easily locate the closest Acura dealer for any assistance needed, no matter the time or location.
- Travel Interruption Benefits: If a breakdown occurs far from home, TLC provides benefits to mitigate travel disruptions, helping to cover unexpected expenses.
- Vacation Trip Routing and Travel Discounts: Plan your journeys with ease using Acura’s trip routing services, and take advantage of potential travel discounts to enhance your vacation experiences.
- Acura Concierge Services: Access to concierge services can assist with various needs, from making reservations to providing information, adding an extra layer of luxury and convenience.
- Membership Identification Cards: TLC members receive identification cards, ensuring they have all necessary contact information and program details readily available.
Service Loan Car Program
Recognizing the inconvenience of vehicle servicing, Acura’s Service Loan Car Program, available at participating dealerships, ensures that your life doesn’t have to pause when your car needs attention. With advance booking, Acura provides a complimentary Acura loaner vehicle while your car is being serviced, whether for warranty work or routine maintenance.
Acura Total Luxury Care Delivery Package
The new car delivery experience is made even more special with the Acura Total Luxury Care Delivery Package. Upon receiving their new Acura, owners are presented with a complimentary package that includes:
- Owner’s Manual and Warranty Book: Essential documents providing comprehensive information about your vehicle and its warranty coverage.
- Quick Reference Guide: A user-friendly guide for quick answers to common vehicle operation questions.
- TLC Program Information: Detailed information outlining all the benefits and services included in the Acura Total Luxury Care program.
- TLC and Roadside Assistance Brochure: A dedicated brochure highlighting the TLC program and Acura Roadside Assistance.
- Roadside Assistance Card: A handy card with essential roadside assistance contact information.
- Acura Key Chain and Tire Gauge: Practical and branded accessories to complement your Acura ownership.
Owner Communication and Loyalty Program
To continuously enhance the ownership experience, Acura’s communication and loyalty initiatives keep owners engaged and informed. This program includes:
- Special Offers: Exclusive offers and promotions tailored for Acura owners.
- Owner Magazine: A magazine delivering engaging content, from car care tips to lifestyle articles relevant to Acura owners.
- Unique Owner Activities: Special events and activities designed to foster a sense of community among Acura owners.
Acura Preferred Luxury Re-Lease
For those leasing an Acura, the Acura Preferred Luxury Re-Lease program, a collaboration between American Honda Finance Corporation and Acura, is designed to make upgrading to a new Acura seamless and appealing at the end of a lease term. This program features special incentives to encourage current Acura lessees to continue their journey with a new Acura model.
Additional Programs Enhancing Acura Ownership
Beyond the core TLC program, Acura offers further programs to enhance the overall ownership experience:
Acura Preferred Pre-Owned Program
The Acura Preferred Pre-Owned Program offers high-quality, meticulously inspected pre-owned Acura vehicles. These vehicles come with added benefits, including the Acura TLC program, an Acura-backed limited warranty, and attractive financing and lease options, making pre-owned ownership as reassuring as buying new.
Acura Care
For extended protection and peace of mind, Acura Care, an extended service contract from American Honda Finance Corporation, is available. Acura Care covers the repair or replacement of virtually all mechanical and electrical components for an extended period, up to seven years or 100,000 miles. It also includes extended towing, roadside assistance, and rental car coverage, providing comprehensive protection beyond the standard warranty.
Acura’s commitment to customer satisfaction is evident through the Total Luxury Care program and these additional offerings. Available through approximately 270 Acura dealerships across the nation, Acura ensures that every aspect of vehicle ownership is as luxurious and worry-free as the vehicles themselves. The Acura Total Luxury Care program truly sets a high standard, reinforcing Acura’s position as a leader in luxury automotive experiences.
