Are you passionate about cars and looking for a smart way to monetize your interest? The automotive industry offers a wealth of opportunities, and Car Dealership Affiliate Programs are a fantastic avenue to explore. If you’re keen on turning your automotive enthusiasm into a profitable venture, you’ve come to the right place.
The automotive market is constantly evolving, presenting exciting prospects for affiliate marketers. Let’s dive into the world of car dealership affiliate programs and related opportunities that can help you generate income by connecting customers with the right automotive solutions.
Automotive Affiliate Networks Featuring Car Programs
Let’s explore some of the top affiliate networks that feature programs relevant to the automotive sector. These networks can connect you with brands that, while not always directly “dealership” programs, are highly relevant to the car buying and ownership journey.
1. Partner Centric: Connecting You with Automotive Brands
PartnerCentric stands out as a leading affiliate management agency, partnering with a diverse range of brands, including some prominent names in the automotive industry. For those focused on the car sector, PartnerCentric can be a valuable gateway to various affiliate opportunities.
- URL: Affiliate Attribution Tech
- Commission: Ranging from 5% to 15%, varying by brand.
- Cookie Duration: 30 to 60 days.
- Products: Offers a range including car parts, car care products, and potentially connections to car-related services.
PartnerCentric acts as a bridge, linking affiliates like you with automotive brands seeking to expand their reach. They offer access to programs that span various aspects of car ownership and maintenance. Whether your audience is interested in vehicle upgrades, essential parts, or car care, PartnerCentric provides a diverse selection of brands to promote.
The commission structure is attractive, with brands on PartnerCentric typically offering between 5% and 15%. This allows you to earn a significant portion of each sale generated through your affiliate links.
Furthermore, PartnerCentric emphasizes data-driven strategies, providing affiliates with accurate ROI assessments and detailed reports. This focus on analytics helps you refine your marketing efforts and maximize your earnings potential. While not exclusively “car dealership programs,” the brands available through PartnerCentric are highly relevant for anyone in the automotive affiliate space, potentially complementing promotions of dealership services or related products.
Car Review and Research Affiliate Programs
While direct “car dealership affiliate programs” focused solely on new car sales might be less common in the traditional affiliate marketing sense, programs centered around car reviews, pricing, and research are incredibly valuable. These platforms guide potential car buyers through their decision-making process, often leading them closer to a dealership purchase.
2. Edmunds: Empowering Car Buyers with Information
Edmunds has established itself as a trusted authority for car information and resources. It’s the go-to platform for consumers researching new and used cars, comparing models, and finding fair market prices.
- URL: Affiliate Program
- Commission: Up to $30 per lead.
- Cookie Duration: 30 days.
- Products: Car reviews, pricing tools, vehicle listings, comparison features, buying guides, and automotive articles.
With a history dating back to 1966, Edmunds has been a constant presence in the automotive information landscape. Starting as a print guide, Edmunds has transitioned into a comprehensive online platform that assists millions in their car shopping journey. Notably, Edmunds was an early adopter of mobile technology, launching one of the first car-shopping apps, demonstrating their commitment to user accessibility.
As an Edmunds affiliate, you gain access to dedicated affiliate support. A full-time affiliate manager will assist you in optimizing your promotional placements and improving conversion rates. This personalized support is invaluable in maximizing your affiliate success.
Commissions are paid monthly, providing a consistent income stream, similar to a regular salary, but with the flexibility of affiliate marketing. By promoting Edmunds, you’re helping potential car buyers make informed decisions, which can indirectly guide them to dealerships with greater purchase intent.
Affiliate Programs for Car Parts and Accessories: Supporting Dealership Services
Dealerships not only sell cars but also generate significant revenue from parts and accessories sales, as well as service departments. Affiliate programs focused on car parts and accessories can be highly complementary to the car dealership ecosystem.
3. Advance Auto Parts: A Giant in Automotive Aftermarket
Advance Auto Parts is a dominant retailer in the automotive aftermarket, specializing in car parts, accessories, and maintenance items. Their affiliate program is recognized as a leading option in the automotive sector for 2024.
- URL: The Advance Auto Parts Affiliate Program
- Commission: Up to 10%.
- Cookie Duration: 45 days.
- Products: Auto parts, car accessories, tools, and automotive equipment.
Established in 1932, Advance Auto Parts has grown into a vast network with over 5,000 stores across North America. Their extensive presence and brand recognition provide credibility and customer trust, which are beneficial for affiliate marketers.
Advance Auto Parts has strong ties to NASCAR, sponsoring teams and events. This association with motorsports enhances their brand image and appeals to automotive enthusiasts. If your audience is interested in racing or performance vehicles, the NASCAR connection adds an extra layer of appeal.
Advance Auto Parts offers a broad product range, catering to both DIY enthusiasts and professional mechanics. This wide appeal means you can target diverse segments of the automotive audience, increasing your potential to earn commissions. By promoting Advance Auto Parts, you are supporting the needs of car owners who require parts and accessories, often services also offered by dealerships.
4. Zoro: Industrial and Automotive Supplies at Your Fingertips
Founded in 2011, Zoro has rapidly become a significant online retailer of industrial supplies and tools, including a comprehensive selection of automotive products. Joining the Zoro Affiliate Program provides access to a wide array of opportunities.
- URL: Zoro Affiliate Programs
- Commission: 5% per sale.
- Cookie Duration: 30 days.
- Products: A vast range of car and automotive-related products, tools, and supplies.
Zoro offers a streamlined commission process, with bi-weekly validation and monthly payouts, ensuring timely and consistent earnings for affiliates. This reliable payment structure is a significant advantage for affiliate marketers.
Zoro provides affiliates with a robust suite of tools and resources, including a dedicated dashboard, creative assets, product feeds, tracking links, and detailed analytics. These resources empower you to effectively promote Zoro’s products and optimize your campaigns for better performance.
Zoro’s affiliate program is a win-win proposition. You partner with a brand offering a massive inventory of auto parts and tools, competitive commissions, and ample promotional support. Promoting Zoro can cater to customers who might also be dealership service clients or DIY car owners who utilize dealership parts departments.
5. AutoZone: A Trusted Name in Auto Parts
AutoZone, established in 1979, is a well-known and respected retailer in the automotive parts industry. They offer a wide range of products, from routine maintenance items to performance upgrades. Their affiliate program is a valuable opportunity for automotive content creators.
- URL: The AutoZone Affiliate Program
- Commission: Up to 8%.
- Cookie Duration: 30 days.
- Products: Auto parts, tools, equipment, and accessories.
AutoZone is actively involved in community initiatives and sponsors various automotive and sports events, enhancing their brand visibility and community engagement. This community focus resonates well with consumers and builds brand loyalty.
AutoZone’s user-friendly website, extensive product selection, and frequent promotions make it easy to convert traffic into sales. Their website is designed for ease of navigation and purchase, improving the customer experience and boosting conversion rates.
Special deals and discounts offered by AutoZone provide additional incentives for your audience, making their affiliate program even more attractive. Partnering with AutoZone allows you to leverage a trusted brand with a broad product range and solid commission potential, tapping into the market of car owners who rely on dealerships and aftermarket parts suppliers alike.
6. Auto Barn: Quality Automotive Products Online
Auto Barn, founded in 1974, has built a strong reputation as a retailer of quality automotive products. Their online platform, AutoBarn.net, extends their reach, and their affiliate program offers a way to monetize website traffic.
- URL: Affiliate Program – (autobarn.net)
- Commission: 8% per sale.
- Cookie Duration: 10 days.
- Products: Auto parts, car accessories, maintenance supplies, and more.
Auto Barn’s extensive inventory includes everything from routine maintenance parts to specialized automotive equipment. This comprehensive product range ensures that you can cater to a wide range of automotive needs within your audience.
With an 8% commission rate per sale, Auto Barn’s program offers attractive earning potential, especially given the consistent demand for auto parts and accessories. Their commission structure is competitive within the automotive affiliate space.
Auto Barn is committed to customer satisfaction, known for providing excellent service and a straightforward shopping experience. This focus on customer experience can lead to higher conversion rates and repeat purchases, benefiting affiliate earnings. Promoting Auto Barn aligns with the needs of car owners who utilize dealerships for service but might purchase parts and accessories online.
7. LASFIT: Lighting and Auto Accessories for Style and Performance
LASFIT specializes in high-performance LED lighting and stylish car accessories. If your audience is interested in vehicle customization and upgrades, LASFIT’s affiliate program is a great fit.
- URL: LASFIT affiliate program
- Commission: Up to 9% per sale, with performance-based bonuses.
- Cookie Duration: 30 days.
- Products: Car accessories, specializing in LED lighting solutions.
LASFIT is recognized for its innovative and reliable products, catering to car enthusiasts looking to enhance their vehicles’ aesthetics and functionality. Their focus on quality and innovation sets them apart in the car accessories market.
Their high-quality, cutting-edge products appeal to a broad audience, from everyday drivers to off-road adventurers. This wide appeal expands your potential customer base and increases your chances of earning commissions.
The commission structure is attractive, ranging from 6% to 9% per sale, with opportunities to earn extra bonuses based on performance. Performance-based bonuses provide additional motivation and earning potential for successful affiliates. While focused on accessories, LASFIT products enhance vehicles often serviced and sold by dealerships, making it a relevant affiliate program in the broader automotive context.
8. BuyAutoParts.com: A Vast Inventory of Performance Parts
Since 1989, BuyAutoParts.com has established itself as a leading online source for a wide range of auto parts. Their affiliate program offers access to a massive inventory and a trusted brand.
- URL: BuyAutoParts.com Affiliate Program
- Commission: 5-8% commission on all orders.
- Cookie Duration: 7 days.
- Products: Over 200,000 performance parts and car accessories.
BuyAutoParts.com frequently features exclusive deals and promotions to help affiliates attract and convert customers. These promotions can significantly boost conversion rates and affiliate earnings.
They report that 95% of their customers complete purchases within 3 days, despite a 7-day cookie duration, indicating a high purchase intent among their customer base. This quick purchase cycle can lead to faster commission payouts for affiliates.
BuyAutoParts.com specializes in replacement parts, including AC compressors, steering components, turbochargers, and suspension parts. The focus on essential replacement parts means their products address critical car maintenance needs, driving consistent sales. Promoting BuyAutoParts.com taps into the market of car owners who need replacement parts, often in conjunction with dealership service or independent repairs.
Car Rental Affiliate Programs: Mobility Solutions Related to Dealerships
While not directly “car dealership affiliate programs,” car rental services are often offered by or closely related to dealerships, especially in service loaner or customer mobility contexts. Promoting car rental programs can be a relevant offering for an audience interested in automotive solutions.
9. Discovercars.com: Simplifying Car Rentals Worldwide
Discovercars.com focuses on making the car rental process easy and accessible for travelers. Their affiliate program is ideal for audiences who travel or need temporary transportation solutions.
- URL: Car Rental Affiliate Program
- Commission: ~$20 per booking (based on a profit-sharing model).
- Cookie Duration: 365 days.
- Products: Car rental services across over 150 countries.
Discovercars.com provides a user-friendly platform that simplifies the car rental booking process, offering options in over 150 countries. Their global reach expands your potential audience and commission opportunities.
The commission structure is particularly attractive, offering 70% of their rental profit plus 30% of full coverage revenue, potentially averaging around $20 per booking. This profit-sharing model can lead to substantial earnings, especially with high booking volumes.
With a 365-day cookie duration, Discovercars.com provides an exceptionally long window to earn commissions from referred customers. This extended cookie duration significantly increases the likelihood of earning commissions from returning customers. Promoting Discovercars.com can appeal to customers who need rental cars, a service sometimes offered directly by dealerships or in partnership with rental companies.
10. The Avis Affiliate Program: A Pioneer in Car Rentals
Founded in 1946, Avis is a globally recognized and reputable car rental company. Their affiliate program offers a partnership with a long-standing industry leader.
- URL: the Avis Affiliate Program
- Commission: Up to 4% per sale (based on rental time and mileage).
- Cookie Duration: 30 days.
- Products: Car rental services.
Avis offers a tiered commission structure, with new affiliates starting at up to 4% commission, based on rental duration and mileage. Performance-based commission increases offer incentives for affiliates to drive higher booking volumes.
Higher commission rates can be negotiated based on affiliate performance, providing opportunities to increase earnings as you drive more referrals. This performance-based approach rewards successful affiliates.
Avis’s strong brand reputation and commitment to customer service make it a trusted choice for car rentals worldwide. Brand recognition and trust can improve conversion rates and customer satisfaction. Promoting Avis aligns with the needs of travelers who may also be car buyers or dealership service customers, seeking reliable transportation solutions.
Car Care and Maintenance Programs: Supporting Long-Term Vehicle Ownership
Dealership service departments rely on customers maintaining their vehicles. Affiliate programs focused on car care and maintenance products can support this ecosystem by promoting products that help vehicle owners keep their cars in top condition.
11. EZ Battery Reconditioning: Extending Battery Life and Saving Money
EZ Battery Reconditioning offers a unique product: a guide to reconditioning batteries, helping users save money and reduce waste. Their affiliate program is distinctive in the automotive niche.
- URL: Affiliate Page — EZ Battery Reconditioning
- Commission: Up to $148.50 per sale (high commission rates on digital products).
- Cookie Duration: 30 days.
- Products: Battery reconditioning guide (digital product).
EZ Battery Reconditioning focuses on a specialized niche: battery restoration. This unique focus can attract a dedicated audience interested in DIY, eco-friendly, and cost-saving solutions for car and other batteries.
They offer exceptionally high commission rates, up to 75% on all products, and potentially over $2 earnings per click, which can translate to up to $148.50 per sale. These high commissions make it a potentially lucrative affiliate program.
This program stands out with its focus on sustainability and DIY solutions, appealing to environmentally conscious and budget-minded consumers. Promoting EZ Battery Reconditioning can attract customers interested in vehicle maintenance and cost savings, aligning with dealership service goals of long-term customer relationships.
12. Torque Detail: Premium Car Care Products for Detailing Enthusiasts
Torque Detail specializes in high-quality car care products, including waxes, sealants, ceramic coatings, and cleaning supplies. Their affiliate program caters to the car detailing and maintenance market.
- URL: Referral Program – Become a Torque Detail Affiliate Partner
- Commission: Up to 20% per sale.
- Cookie Duration: 20 days.
- Products: High-quality car care products, detailing kits, and ceramic coatings.
Car detailing is a popular hobby and a necessity for maintaining vehicle appearance and value. Torque Detail’s reputation for quality products makes them a desirable brand for car enthusiasts.
With over 1,500 5-star reviews, Torque Detail has strong social proof, building trust and credibility with potential customers. Positive customer reviews enhance brand reputation and improve conversion rates.
If your audience is passionate about car care and maintaining their vehicles in top condition, Torque Detail is a relevant and profitable affiliate program. Promoting Torque Detail aligns with the interests of car owners who care about vehicle maintenance, a key aspect of dealership service and customer retention.
13. Keller-Heartt: Industrial and Automotive Lubricants and Supplies
Keller-Heartt, founded in 1961, is a long-established supplier of industrial and automotive lubricants and supplies. Their affiliate program offers a partnership with a reliable and experienced company.
- URL: Affiliate Program — Keller-Heartt (kellerheartt.com)
- Commission: 5% per sale.
- Cookie Duration: 30 days.
- Products: 55-gallon drums of motor oil and lubricants, oil degreasers, and other automotive supplies.
Keller-Heartt is a recognized leader in the lubricant and absorbent industry, with a strong reputation and a wide range of products. Their established reputation and product quality enhance affiliate marketing efforts.
They offer special deals and promotions, such as a 5% discount on the first order for new customers, providing incentives to attract your audience. Promotional offers can improve conversion rates and attract new customers.
Keller-Heartt’s focus on essential automotive supplies like motor oil and lubricants caters to the ongoing maintenance needs of vehicle owners. These are products regularly used by car owners and service professionals alike. Promoting Keller-Heartt aligns with the needs of car owners and professional mechanics who rely on dealerships for service or purchase supplies.
14. CarCovers.com: Protecting Vehicles with Premium Covers
CarCovers.com specializes in premium car covers, offering protection for vehicles from the elements. Their affiliate program is ideal for audiences concerned with vehicle preservation and care.
- URL: CarCovers affiliate program
- Commission: Up to 12% on every sale with no order volume cap.
- Cookie Duration: 30 days.
- Products: Premium car covers for a wide variety of vehicles.
CarCovers.com offers a generous 12% commission on each sale, with no limits on order volume, providing significant earning potential. High commission rates and no volume caps maximize affiliate earnings.
With over 150,000 vehicle cover selections, they offer covers for nearly every type of motor vehicle, catering to a broad audience. Extensive product selection ensures wide appeal and caters to diverse vehicle types.
The affiliate program provides a range of marketing materials, including banners and product images, to help you effectively promote their covers. Marketing resources simplify promotion and improve campaign effectiveness. Promoting CarCovers.com aligns with the interests of car owners who want to protect their vehicles, whether they are dealership customers or simply car enthusiasts.
These diverse car and auto affiliate programs offer numerous opportunities to boost your earnings and enhance your content strategy. By exploring these programs and aligning them with your audience’s interests, you can effectively monetize your passion for cars and contribute valuable resources to the automotive community. While “car dealership affiliate programs” in the strictest sense might be limited, these related programs offer significant income potential and relevance within the broader automotive ecosystem, often supporting and complementing dealership services and sales.
Information disclaimer: The information provided in this article is based on personal experience and research and is for general informational purposes only. As an affiliate, I may earn commissions from the programs mentioned in this review. While I strive to provide accurate and up-to-date information, I make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, or suitability of the information provided. Your experience with these programs may vary. Any reliance you place on such information is strictly at your own risk. It is recommended to conduct your own research and consult with a qualified professional before making any decisions based on the content of this article.
