CVS Pharmacy has revamped its popular loyalty program, introducing a simplified yet more rewarding structure with two distinct tiers: ExtraCare and ExtraCare Plus. This evolution aims to provide customers with greater value and easier access to savings on their health and wellness needs. Let’s delve into what the updated CVS ExtraCare program offers.
Exploring the Enhanced ExtraCare Membership
The foundational tier, ExtraCare, remains a free-to-join program and now incorporates benefits previously exclusive to the ExtraCare Pharmacy & Health Rewards. This consolidation makes the program more straightforward and beneficial for all CVS customers. Members can still take advantage of sale prices, personalized deals sent via email and text, and earn 2% back in ExtraBucks Rewards on most purchases.
A significant enhancement to the ExtraCare program is the integration of pharmacy rewards. Members can now opt-in to earn up to $50 in rewards by filling prescriptions and receiving vaccinations, including flu shots. The earning rate has also been accelerated; ExtraCare members now receive $2 ExtraBucks Rewards for every four prescriptions filled. This change doubles the earning speed compared to the previous pharmacy rewards program, making it quicker for customers to accumulate savings on their essential healthcare needs.
Unlocking Premium Benefits with ExtraCare Plus
For customers seeking even greater benefits, CVS offers ExtraCare Plus, the premium tier of their loyalty program. Formerly known as CarePass, ExtraCare Plus builds upon the foundation of the ExtraCare program by adding significant convenience and savings.
ExtraCare Plus members enjoy all the perks of the standard ExtraCare membership, plus exclusive additions designed to enhance the shopping experience. A standout benefit is free same-day delivery for almost all in-store products within as little as three hours. This service provides unparalleled convenience for those who prefer to shop from home or need items urgently. Furthermore, ExtraCare Plus members receive a $10 bonus reward each month, adding up to substantial annual savings.
Simplicity and Value: The Core of the Updated Program
CVS Pharmacy’s updated loyalty program emphasizes simplicity and enhanced value. Instead of navigating multiple programs to maximize savings, customers can now choose between two clear tiers to access the benefits that best suit their individual needs. Whether shopping in-store or online, CVS provides multiple avenues for ExtraCare members to save, including exclusive member events and personalized deals delivered through email and text.
Zach Dennett, Vice President of Loyalty, Omnichannel and Hispanic Formats, CVS Health, highlighted the program’s evolution as a way to “provide even greater simplicity to our members, while providing value and making it easy for people to take care of their health.” This streamlined approach ensures that customers can easily understand and utilize the program’s benefits to save on their health and wellness purchases.
A Legacy of Loyalty: The History of ExtraCare
For over two decades, the CVS ExtraCare program has been a leader in customer loyalty, consistently delivering meaningful benefits and savings. The introduction of CarePass in 2019, now ExtraCare Plus, marked a further step in enhancing value by offering free pharmacy delivery and additional exclusive benefits. These ongoing improvements reflect CVS’s commitment to adapting to customer feedback and evolving consumer trends.
Recent enhancements, such as faster ExtraBucks Rewards redemption and improved digital features within the CVS Pharmacy app, demonstrate CVS’s dedication to simplifying the loyalty experience. These changes are directly driven by customer input, ensuring that the program remains user-friendly and relevant.
Maximizing Your ExtraCare Experience
To fully leverage the benefits of both ExtraCare and ExtraCare Plus, CVS encourages members to download the CVS Pharmacy app and opt-in to receive personalized deals via email, text, and push notifications. Members who engage with these channels can potentially save up to three times more, making it worthwhile to stay connected.
For more detailed information about ExtraCare and ExtraCare Plus, visit www.CVS.com/ExtraCare. This website provides comprehensive details about the program and allows customers to explore the benefits of each tier further.
