Fitbit, a global leader in wearable technology, has launched Fitbit Care™, an innovative connected health platform designed to transform how health plans, employers, and health systems approach wellness, disease management, and prevention. This comprehensive program integrates personalized health coaching and virtual care through the Fitbit Plus™ app, leveraging Fitbit’s advanced wearable devices, self-tracking capabilities, and tailored digital interventions. Fitbit Care is built upon over a decade of Fitbit’s experience in inspiring healthier lifestyles and incorporates the clinically validated behavior change methodologies of Twine Health, a company Fitbit acquired to enhance care team collaboration and improve patient health outcomes across the healthcare spectrum.
Alt text: Fitbit Care platform diagram showcasing integration of wearables, self-tracking, digital interventions, and health coaching for personalized health management.
Available through Fitbit Health Solutions, Fitbit Care has already garnered significant attention, with Humana Inc. selecting it as a preferred coaching solution for their employer group segment. This partnership potentially offers over 5 million Humana members access to Fitbit’s health coaching and wellness solutions, integrated with programs like Go365® and the Humana Employee Assistance Program (EAP).
Adam Pellegrini, General Manager of Fitbit Health Solutions, stated, “Fitbit Care represents an expansion of our healthcare offerings, providing a bundled subscription service aimed at improving outcomes for prevalent and costly health conditions such as diabetes and hypertension. This unique platform empowers us to better serve our extensive network of over 1,600 enterprise health clients and more than 100 health plans, delivering significant and lasting health improvements for their employees and members.”
Key Components of the Fitbit Care Platform
Fitbit Care offers a multi-faceted approach to health management, incorporating several core components:
Wearable Devices and Self-Tracking
Fitbit’s renowned wearable devices and software form the foundation of the Fitbit Care Program. These devices continuously monitor vital metrics such as activity levels, sleep patterns, heart rate, and female health tracking data. This rich data stream empowers individuals to gain deeper insights into their overall health and progress towards their wellness objectives. Crucially, with user consent, this real-time, objective health data provides care teams with a holistic view of an individual’s health status. This comprehensive understanding enables more personalized recommendations and tailored care plans.
Alt text: Image of various Fitbit wearable devices highlighting their capability to track activity, sleep, and heart rate for comprehensive health monitoring.
Personalized Digital Interventions
Fitbit Care leverages Fitbit’s established leadership in community-based social support tools to enhance engagement and motivation. The platform includes challenges, private social groups within the Fitbit social feed, and guided workouts, offering accessible training anytime, anywhere. By providing customizable social communities and digital tools designed to foster healthy behaviors, enterprise clients can significantly boost member and employee motivation and encouragement in pursuing their health goals. These digital interventions are designed to be engaging and seamlessly integrated into the user’s daily life.
Health Coaching and Virtual Care
Fitbit Health Solutions introduces health coaching as a core element of Fitbit Care, making it readily available to enterprise health clients. Certified health coaches collaborate closely with participants and their care teams to develop and implement personalized care plans. These coaches establish strong rapport with individuals through in-app communication, phone consultations, and even in-person meetings, providing consistent support for a wide range of health goals. This includes weight management, smoking cessation, chronic condition management (such as diabetes, hypertension, and depression), and support for complex conditions like chronic obstructive pulmonary disease (COPD) or congestive heart failure.
Alt text: Image depicting a health coach interacting with a patient on the Fitbit Care platform, illustrating personalized support and virtual care delivery.
Dr. John Moore, Medical Director at Fitbit Health Solutions, emphasizes the program’s patient-centric approach: “Fitbit Care is designed to empower individuals to proactively manage their health by providing the necessary accountability, support, guidance, and resources to overcome common barriers to behavior change. Extending patient support beyond traditional clinical settings is crucial for achieving positive health outcomes. As a clinician, I recognize the immense potential of Fitbit Care to address significant healthcare challenges and improve population health on a large scale.”
Introducing the Fitbit Plus App
The Fitbit Plus app is a dedicated application for individuals enrolled in the health coaching component of Fitbit Care through their employer, health plan, or health system. This app enhances the overall Fitbit experience by providing direct communication channels with care teams and health coaches. Users can receive personalized guidance and support conveniently, at their preferred time and location.
Fitbit Plus also facilitates the integration of advanced health metrics, including blood glucose levels, blood pressure readings, and medication adherence tracking, alongside data from Fitbit devices and compatible third-party devices. This consolidated view of critical health data in one place allows users to monitor trends over time and gain a more comprehensive understanding of their health journey. The Fitbit Plus app is currently available as part of the Fitbit Care solution.
Humana Embraces Fitbit Care for Enhanced Member Wellness
The Fitbit Care program has already attracted considerable interest from leading health and wellness organizations, employers, and health systems. Humana Inc.’s selection of Fitbit Care as a preferred health coaching solution across wellness and prevention, as well as for high-risk and chronic conditions within their Group and Specialty segment, marks a significant endorsement. This collaboration underscores the value and effectiveness of Fitbit Care in delivering comprehensive and engaging wellness and disease management solutions.
About Fitbit
Fitbit empowers individuals to lead healthier, more active lives by providing data-driven insights, motivation, and personalized guidance to achieve their health and fitness goals. As the leading global wearables brand, Fitbit designs a diverse range of innovative products and experiences that track and motivate daily health and fitness activities. Fitbit products are available in over 39,000 retail stores across 86 countries. Powered by a vast social fitness network and extensive health and fitness data, the Fitbit platform delivers personalized experiences and insights through leading software and interactive tools, including the Fitbit and Fitbit Coach apps, and the Fitbit OS for smartwatches. Fitbit Health Solutions focuses on developing tailored health and wellness solutions aimed at increasing engagement, improving health outcomes, and generating positive returns for employers, health plans, and health systems.
Fitbit and the Fitbit logo are registered trademarks of Fitbit, Inc. in the U.S. and other countries.
