Affiliate marketers are constantly seeking niches that offer consistent profitability and resilience, even during economic uncertainty. Ideally, a niche should be evergreen, ensuring year-round income, and recession-proof, maintaining consumer spending regardless of the economic climate. The hair care industry perfectly fits these criteria, making it a highly attractive and profitable niche for affiliate marketers.
Consumers consistently spend on hair care, viewing it as an essential part of personal care and grooming. In the US, the average consumer spends approximately $73 annually on hair care products, while in the UK, women spend an average of £85.99 each year. This consistent spending highlights the evergreen nature and financial stability of the hair care niche.
Evergreen niches like hair care can generate substantial income for affiliate marketers, as illustrated by these impressive commission results:
If you’re considering venturing into the beauty and skincare sector, including hair care, it’s worth noting its position as one of the top three most lucrative affiliate marketing niches. Statistics reveal that the average affiliate marketer specializing in beauty and hair care earns around $12,475 per month.
The key differentiator between average and exceptional hair care affiliates lies in the quality of the Hair Care Affiliate Programs they choose to promote. Selecting the best programs is crucial for maximizing earnings and building a successful affiliate marketing business. Here are some of the top hair product affiliate programs available:
Best Hair Care Affiliate Programs for 2024
To help you navigate the landscape of hair care affiliate programs, we’ve compiled a list of some of the best options in the market. These programs offer a range of products, commission structures, and brand reputations, catering to diverse audiences and affiliate marketing strategies.
1. Dermstore
Dermstore, established in 1999 by a dermatologist, focuses on providing access to dermatologist-recommended treatments at affordable prices, particularly for individuals with skin concerns. Beyond skincare, Dermstore offers an extensive collection of curated hair care products, allowing customers to shop by hair type, specific concerns like hair loss, or scalp conditions.
The strength of Dermstore’s hair care offerings lies in the dermatologist endorsement, instilling confidence in product effectiveness. Affiliates benefit from a 5% commission on purchases made by both new and existing customers. While the commission rate is moderate, the recurring nature of earnings from repeat customers adds significant value. It’s worth noting that a $5 commission rate is specifically for their ‘BeautyFix’ products, which might also be relevant if you’re interested in makeup affiliate opportunities.
- URL: Dermstore affiliate program
- Commission: 5%
- EPC: $16.17
- Cookie duration: 3 days
2. Lipogaine
Lipogaine specializes in treatments for Androgenic alopecia, commonly known as male and female pattern hair loss. Lipogaine’s formulation combines the active ingredient in Rogaine with an enhanced delivery system, aiming for improved hair loss solutions. Their products are designed to minimize allergic reactions and skin irritations often associated with generic Rogaine alternatives.
In addition to hair loss treatments, Lipogaine offers a range of shampoos, conditioners, and hair loss concealer products. Their website also features derma rollers, tools that can enhance the absorption of Lipogaine into the scalp. The average order value for Lipogaine products is around $50, providing affiliates with approximately $10 in commission per sale at a 15% commission rate. The nature of hair loss treatments often leads to repeat purchases, as continuous use is necessary to maintain results.
- URL: Lipogaine affiliate program
- Commission: 15%
- EPC: $13.64
- Cookie duration: 1 day
3. Hair.com
Hair.com, owned by L’Oreal, boasts a long history in the hair care industry dating back to 1919. Their online platform is designed to provide salon-quality hair care solutions for everyday use, bridging the gap between salon visits. Hair.com offers salon-tested products aimed at maintaining hair health and appearance, along with expert advice on current hair trends, styling tips, and hair care routines.
Customers can enjoy a 15% discount on their first order and benefit from a generous 100-day return policy. For affiliates, Hair.com presents a compelling option with a recognizable brand name and a 5% commission rate on all sales. Given L’Oreal’s established reputation, the potential for high conversion rates and sales volume is significant.
- URL: Hair.com affiliate program
- Commission: 5%
- EPC: TBC
- Cookie duration: 10 days
4. iRestore Hair Growth System
iRestore Laser specializes in laser-based hair regrowth technology, offering FDA-cleared systems designed to combat hair loss and stimulate regrowth. Their primary product is a “helmet” equipped with nearly 300 lasers that deliver light energy to the scalp, promoting cell division and hair follicle regeneration.
iRestore’s technology is supported by dermatologist endorsements and FDA clearance. While the affiliate program offers a 2.5% commission rate, the high price point of their systems compensates for the lower percentage. With basic systems priced at $695 and high-end models at $1,195, even a 2.5% commission translates to substantial earnings per sale ($17.37 and $29.75, respectively). This program is ideal for affiliates targeting an audience interested in advanced hair loss solutions.
- URL: iRestore affiliate program
- Commission: 2.5%
- EPC: TBC
- Cookie duration: 30 days
5. Christophe Robin
Christophe Robin is renowned for its specialized hair care products, particularly those designed for color-treated hair. With over two decades of experience, the brand has established itself as a leader in high-end hair care. Their product range extends beyond color care to include a comprehensive selection of hair treatments, scalp care, masks, and hair accessories like brushes.
Christophe Robin caters to diverse hair needs, including specialized lines for curly hair and solutions for restoring natural hair color without artificial-looking results. As a premium brand, Christophe Robin products command higher prices, which can translate to significant affiliate commissions. The program offers a 10% commission on sales to new customers and a 5% commission on sales to returning customers, encouraging repeat business and long-term earnings.
- URL: Christhope Robin affiliate program
- Commission: Varies
- EPC: TBC
- Cookie duration: 30 days
6. It’s A 10 Haircare
It’s A 10 Haircare was founded by Carolyn Aronson with a philosophy of simplifying hair care routines by combining multiple product benefits into single bottles. This approach aims to save customers time and money while delivering salon-quality results. Their online store offers a wide array of salon-grade hair care products and accessories, from curl-enhancing shampoos to keratin-rich daily use formulas. They also operate a separate store specializing in hair extensions.
The It’s A 10 affiliate program is managed through Pepperjam. Approved affiliates earn a 10% commission on all referred sales. Positioned in a more accessible price range, It’s A 10 products require higher traffic volume to generate substantial income, but the brand’s appeal and product efficacy can drive consistent sales.
- URL: It’s A 10 affiliate program
- Commission: 10%
- EPC: TBC
- Cookie duration: Thirty days
7. Navy Hair Care
Navy Hair Care focuses on providing eco-friendly and cruelty-free hair care alternatives, emphasizing natural-looking results without harsh chemicals. Their products are manufactured in the USA and adhere to stringent safety standards, ensuring hair-safe formulations.
Navy Hair Care’s product line includes individual shampoos and comprehensive hair care kits, all featuring nautical-themed names. They also offer cosmetic products, expanding their appeal within the beauty niche. As a relatively new entrant to the hair care market, Navy Hair Care has quickly gained traction. Affiliates earn a 10% commission on all sales, with an average order value of $60, resulting in approximately $6 commission per sale.
- URL: Navy Hair Care affiliate program
- Commission: 10%
- EPC: $27.48
- Cookie duration: 45 days
8. HairMax
HairMax is another prominent brand in laser-based hair regrowth technology, utilizing light energy to stimulate hair growth. HairMax offers a diverse product range including laser bands and PowerFlex caps, all supported by clinical studies and FDA clearances. They claim a 93% success rate in slowing or reversing hair loss. Complementing their laser devices, HairMax also offers shampoos, conditioners, and scalp treatments designed to optimize hair loss treatment outcomes.
HairMax’s affiliate program provides a 10% commission on all referred product sales. With a high average order value, affiliates can expect to earn around $44 per sale, making it a potentially lucrative option within the hair care affiliate space.
- URL: HairMax affiliate program
- Commission: 10%
- EPC: $95.63
- Cookie duration: Thirty days
9. Shu Uemura
Shu Uemura embraces a holistic “art of hair” philosophy, emphasizing a comprehensive approach to beauty. The brand, founded by Japanese beauty pioneer Shu Uemura, believes in the interconnectedness of healthy hair, skin, and cosmetics. Their hair care product range is extensive, catering to various needs from dry and color-treated hair to volume enhancement.
Shu Uemura offers a wide selection of hair treatments, each reflecting a touch of exclusivity associated with luxury brands. The affiliate program offers a 7% commission rate. Considering the premium pricing of Shu Uemura products (e.g., a basic hair product around $50), the commission per item may be around $3.50. This program is best suited for affiliates who can drive high-volume, qualified traffic to their website, especially given the 1-day cookie duration.
- URL: Shu Uemura affiliate program
- Commission: 7%
- EPC: TBC
- Cookie duration: 1 day
10. Wig.com
Wig.com addresses hair loss from a different angle, offering hair systems and wigs as solutions for those seeking the appearance of natural hair. This is particularly relevant for individuals experiencing significant hair loss due to medical conditions or treatments like chemotherapy. Wig.com provides high-quality wigs, including human hair wigs that are virtually indistinguishable from natural hair when professionally styled.
Wig.com features hair systems from leading brands like Gabor, Haird, Jon Renau, and Paula Young, offering a range of styles, colors, and lengths to suit individual preferences and budgets. High-end human hair, lace-front wigs can reach prices up to $2,999. The affiliate program offers a 4% commission rate. While the percentage is lower, the high product value can result in substantial commissions, such as $119 for a $2,999 wig. The cookie duration is 3 days.
- URL: Wig.com affiliate program
- Commission: 4%
- EPC: TBC
- Cookie duration: 3 days
11. Grow Gorgeous
Grow Gorgeous distinguishes itself by focusing on scalp health as the foundation for healthy hair. Their vegan-friendly product line is formulated to nourish hair roots and scalp tissue, promoting overall hair health from the source. Their range includes shampoos, conditioners, scalp scrubs, and serums, ensuring comprehensive hair care from root to tip. Grow Gorgeous also offers specialized products like curl enhancers and avoids harmful ingredients such as parabens, sulfates, silicones, and mineral oils, emphasizing natural formulations.
The Grow Gorgeous affiliate program offers a 7% commission rate. While not the highest percentage, the brand’s focus on natural ingredients and scalp health, coupled with the tendency for customers to purchase hair care ranges in bulk, makes it a worthwhile program to consider.
- URL: Grow Gorgeous affiliate program
- Commission: 7%
- EPC: TBC
- Cookie duration: 30 days
12. eSalon Custom Hair Colors
eSalon offers a unique approach to hair color with customized hair dye formulated to individual preferences. Addressing the common frustration with off-the-shelf hair dyes, eSalon creates bespoke hair color products tailored to achieve precise tones, shades, and highlights. They have developed specialized formulation technology and have shipped over 7 million orders with 194,000 unique hair formulas.
The eSalon affiliate program stands out by offering a flat $20 commission on each affiliate sale. This fixed commission structure can be particularly advantageous, and there may be potential to negotiate higher rates based on sales volume.
- URL: eSalon affiliate program
- Commission: $20 per sale
- EPC: $44.66
- Cookie duration: 30 days
Read more:
How To Start a Beauty Blog
Conclusion: Capitalizing on Hair Care Affiliate Programs
This overview provides a selection of high-quality hair care affiliate programs. Many more programs are available, offering diverse product ranges and commission structures. The hair care niche also intersects with the cosmetics market, with some programs fitting into both makeup affiliate programs categories. Furthermore, focusing on sub-niches like hair loss affiliate programs can offer specialized marketing opportunities.
The hair care industry presents significant earning potential for affiliate marketers. The key to success lies in creating a well-optimized affiliate website that effectively monetizes these programs. To learn the fundamentals of building a profitable affiliate website, consider exploring resources and training programs focused on affiliate marketing strategies. By understanding the principles of affiliate website creation, you can position yourself to effectively promote hair care affiliate programs and generate consistent income.
